My contact information: nevalizbodin@charter.net 307-267-4639 I mail books from my home or they are available at the amazon site listed above. I am workin

Indie Author’s Media Kit
 by Joan Stewart (Notes I took from a webinar)
7 key audiences
Journalists: reporters, freelancers, editors, broadcasters, radio talk show hosts, bloggers (looking for photos too), book reviewers, retailers (individual buyers may look at your website to look around and find out if they can find anything about your book), event planners (librarians, chamber of commerce, book club, anyone who wants to promote your book
One key goal with media kit: make their job easy
 
A media tip is: Branded, hype-free marketing material (not a free ad); collateral material for journalists (not a carrot dangled unsolicited); offered (not sent unsolicited); a work in progress, you will go back over time and update (at least every 3-4 months (not type you set and forget);
 
Items to include:
Author Bios  Written like a news story should be written (not “fantastic” etc. should be able to cut and paste write into a story. No hype.) Use to inform and to have fun. Do in different lengths. a.2 line bio of 140 characters (like Twitter)
b.Short bio of 50 words
c.Medium of 100 words
d.Long of 400-600 words
e.Include 2 extras: a speaker introduction of 250 to 300 words; 5 fun facts you didn’t know about me
2.A Press Release  Write about key character; emotional angle; target audience; why wrote the book; when pre-orders are available; put hashtags (3) at end of press release put website, etc.
Headline up to 20 words Non-fiction (problem & solution your book is about if applicable, tips, target audience) a subline, Dateline (city, state and date), a pithy author quote About the author About the book Review copies Contact info  
Book Synopsis  Most important info on one sheet Great for scanners In four different lengths 5 points of interest Book details and purchasing information  
 
4.A sample chapter
Cover Image Title Sample chapter—usually the first for a hook Table of Contents have very enticing chapter titles Link to Amazon Review or other buying links  
Sample interview questions  (They will not have read your book most likely so prompt them) If set up by phone ask if they would like a list ahead of time emailed. These will be questions you will be able to answer! 6.Book review excerpts
A contact info sheet: email address, phone number, etc. Have these on your website Photos: Book; headshot; environmental photos A cheat sheet or a checklist  content rich material that ties into your book For fiction or nonfiction Magazines love these 9 tips for finding the perfect pet would be a good cheat checklist Headline, tips, call to action (lead to website etc) 10.A speaker one-sheet
For event & meeting planners Explains your value to your audience  Includes info about you, your book, your programs, testimonials from happy people, do not put a fee schedule on it, Important contact information  
Can take several weeks or more to gather all info for your media kit. Plus more time rewriting, might take time to work with graphic artist. Might take a couple months.